XXX manufactures neon signs for commercial clients. It is currently considering three main strategies based on Ansoff’s product/market growth framework. Strategy A involves the sale of its current neon signs to individual consumers for home use. XXX has noticed a growing fashion for neon signs in homes. Strategy B would involve XXX increasing the amount of advertising it undertakes for its neon signs to commercial customers. It is considering coupling this with price cuts to increase demand. Strategy C would involve XXX manufacturing neon gases and compounds for use by chemists. This would require XXX to implement a large number of new internal processes. Which of the following options correctly identifies the type of strategy within Ansoff’s matrix that has NOT been considered by XXX? A. Product development B. Market development C. Diversification D. Market penetration