Identify the five basic segmentation strategies. Give an example of a company that has used each one. 3. Explain the difference between segmenting and targeting. 4. Compare and contrast the standardized, concentrated, and differentiated global marketing strategies. Illustrate each strategy with an example from a global company. 5. What is positioning? Identify the different positioning strategies presented in the chapter and give examples of companies or products that illustrate each. 7. What is a high-touch product? Explain the difference between high-tech product positioning and high-touch product positioning. Can some products be positioned using both strategies? Explain.