Businesses can gain many potential benefits from engaging in electronic commerce. E-commerce can reduce the c_1_(成本)of purchases, lower sales and m_2_营销 costs and i_3__(改善)the customer service. However , businesses are not the only beneficiaries of e-commerce, c_4__ ( 消费者) may also reap benefits. They can receive increased choice of vendor and p_5__(产品) convenience from shopping at home or office, greater amounts of i_ 6_(信息) that can be accessed on demand and more competitive p_7_( 价格 ) and increased price comparison capabilities.