Complete the article using words from the box. afford cut objectives respect task allocate match percent setting thumb (1)_____________ a Marketing Budget Are there any rules of (2)_____________ for setting a marketing budget? I suggest using a mix of objective-and- (3)_____________ and affordability methods. Decide on your marketing (4)_____________. Then determine and cost out the marketing tactics you need to implement. Finally, compare those costs with what you can (5)_____________ to spend. You have to(6)_____________ your budget. If you are over budget, you will need to (7)_____________ costs. It depends on what your competitors are spending. you need to (8)_____________ the spending of the market leader. There are guidelines by industry. What industry are you servicing? Many companies (9)_____________a percentage of expected sales to marketing support. High tech companies can spend up to fifty (10)_____________ of net sales on promotion.