Practise discussing this task and answering the questions that follow. Trade fair stand Your company will soon have a stand at a trade fair abroad for the first time. You have been given the job of organising the stand. Discuss the situation together, and decide: — what information and products you will need to provide on the stand — what staffing requirements the stand will have. Follow-up questions: — Have you ever attended a trade fair? — How useful do you think trade fairs can be in promoting a company's products or services? — Might there be any problems in attending trade fairs? — What other means are effective in promoting goods or services? — Do you think the role of marketing will change in the future?