Pa Creativity is a mental process involving the generation of new ideas or concepts, or new 1 between existing ideas and concepts. 2 a scientific point of view, the products of creative thought are usually considered to have both originality and appropriateness. An 3 , more everyday conception of creativity is that it is simply the 4 of making something new. Although intuitively a simple phenomenon, it is in fact quite complex. It has been studied from the 5 of behavioral psychology, social psychology, cognitive science, artificial 6 , philosophy, economics, business, and management, among others. The studies have 7 everyday creativity, exceptional creativity and even artificial creativity. 8 many phenomena in science, there is no single, authorities perspective or definition of creativity. Creativity has been 9 variously to cognitive processes, the social environment, personality 10 , and chance. It has been associated with genius, mental illness and humor. Some say it is a trait we are born with; others say it can be taught with the 11 of simple techniques. Although popularly associated with art and literature, it is also an essential part of innovation and invention and it is important in 12 such as business, economics, architecture, science and engineering. Despite, or perhaps because of, the ambiguity and multidimensional nature of creativity, entire industries have been spawned from the 13 of creative ideas and the development of creativity techniques. This mysterious 14 , though undeniably important and constantly visible, seems to lie tantalizingly 15 the grasp of scientific investigations.