【简答题】Translate the following paragraph into Chinese. Price is one of indispensable (必不可少的) elements of marketing mix. Pricing a product must follow the principle: the price must be high enough to cover cos...
【简答题】(p. 26) A hotel manager is studying other hotels to see how they achieve and maintain service quality. The manager has spent some time paying attention to the actions, interactions, and appearance of...
【简答题】(p. 27) An airline is concerned with whether its passengers are satisfied with how their luggage is handled before, during and after a flight. With which element of the services marketing mix is the a...