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(p. 63-64) Zoe was looking for a kennel to board her cocker spaniel for two weeks while she goes on vacation. There are two kennels close to her home. One charges $50 per week and the other charges $125 per week. Zoe chose the higher priced service because her dog is like a member of the family and she wanted it to have the best possible care while she was away. Zoe 's service expectation level was determined by a(n):