•1. Each of the above components of __________ has strengths and weaknesses. •2. If a market size is small and the number of potential buyers is small, then ____________ may be the most cost-effective promotional tool. •3. Some _______ customers need to be provided with detailed, complex information to help them evaluate a purchase (e.g. buyers of equipment for nuclear power stations, or health service managers investing in the latest medical technology). In this situation, personal selling is almost always required - often using selling teams rather than just one individual. 4. The overall resource __________for the promotional campaign will often determine which tools the business can afford to use. 5. By contrast, few consumers need much information about _______ such as baked beans or bread. Promotional tools such as brand advertising and sales ________ are much more effective in this case.