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【简答题】
Hebac Co is preparing to launch a new product in a new market which is outside its current business operations. The company has undertaken market research and test marketing at a cost of $500,000, as a result of which it expects the new product to be successful. Hebac Co plans to charge a lower selling price initially and then increase the selling price on the assumption that the new product will establish itself in the new market. Forecast sales volumes, selling prices and variable costs are as follows: Selling price and variable cost are given here in current price terms before taking account of forecast selling price inflation of 4% per year and variable cost inflation of 5% per year. Incremental fixed costs of $500,000 per year in current price terms would arise as a result of producing the new product. Fixed cost inflation of 8% per year is expected. The initial investment cost of production equipment for the new product will be $2·5 million, payable at the start of the first year of operation. Production will cease at the end of four years because the new product is expected to have become obsolete due to new technology. The production equipment would have a scrap value at the end of four years of $125,000 in future value terms. Investment in working capital of $1·5 million will be required at the start of the first year of operation. Working capital inflation of 6% per year is expected and working capital will be recovered in full at the end of four years. Hebac Co pays corporation tax of 20% per year, with the tax liability being settled in the year in which it arises. The company can claim tax-allowable depreciation on a 25% reducing balance basis on the initial investment cost, adjusted in the final year of operation for a balancing allowance or charge. Hebac Co currently has a nominal after-tax weighted average cost of capital (WACC) of 12% and a real after-tax WACC of 8·5%. The company uses its current WACC as the discount rate for all investment projects. Required: (a) Calculate the net present value of the investment project in nominal terms and comment on its financial acceptability. (12 marks) (b) Discuss how the capital asset pricing model can assist Hebac Co in making a better investment decision with respect to its new product launch. (8 marks)
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举一反三
【单选题】商业模式是企业利用自身资源,在一个特定的包含了物流、信息流和资金流的商业流程中,将最终的商品和服务提供给客户,并收回投资、获取利润并形成与企业自身资源相联系的系统解决方案。因此,( )
A.
商业模式就是职能层所执行的战略
B.
商业模式可集中体现为企业收入——成本——利润模式
C.
Microsoft与Linux因为在软件开发上有相近的业务,因此具有相同的商业模式
D.
商业模式就是企业的营销模式
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A.
投资人的机器设备
B.
投资人的货币
C.
投资人的劳务
D.
家庭共有的财产
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A.
正确
B.
错误
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正确
B.
错误
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A.
发行股票
B.
银行贷款
C.
地下钱庄
D.
高利贷
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A.
送达的主体只能是法院
B.
送达对象只能是当事人及其他诉讼参与人
C.
送达内容只能是诉讼文书
D.
送达必须要按照法定的程序和方式进行
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A.
投资人的机器设备
B.
投资人的货币
C.
投资人的劳务
D.
家庭共有的财产
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A.
正确
B.
错误
【单选题】以下哪一项属于《国风·鄘风·桑中》中的诗句?()
A.
爰采葑矣,沬之东矣
B.
人之无良,我以为兄
C.
人而无止,不死何俟
D.
玼兮玼兮,其之翟也
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