A.
most people are both producers and consumers.
B.
marketers cannot agree on whether marketing should be viewed as activities or as a social process.
C.
macro-marketing is just a small part of a larger micro-marketing system.
D.
the micro view of marketing is concerned with the flow of goods and services from producers to consumers—while the macro view is not.
E.
what is "good" for some producers and consumers may not be good for society as a whole.