Conversation 2 6. going to the high street. visiting everyday shops. Buying things like electrical goods Visiting shops and buying online 7. compensation disaster substitution companion 8. 3% 33% 42% 24% 9. No one showroomed 3 years ago. 2/3 people have shopped online. 1/3 consumers in the world showroom. 30% of the consumers who showroom save much money 10. They want to know more about pricing. They can return the product later. They want to see the real thing first. They can bargain for a lower shop price.