Listen to the passagetwice and fill in the blanks with what you hear. When describing your product for a business plan, you should start by asking yourself, “What product am I selling?” In answering the question, you can explain what the product is and what the product ______1_______ . Then you can list the special points that make your product different from others. _______2________ , you should state how your product will benefit customers. The description of your product should clearly state _____3_____. Describe the special points of your product and how or why it will attract customers. Emphasize any special points that you feel will attract customers and explain how and why these points are attractive. Try to describe the benefits of your product from your customers' ______4_______. Successful business owners know or at least have an idea of what their customers want or expect from their product. This type of knowledge can be helpful in building ____5_____and loyalty.