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【单选题】
促销的实质是( ),即厂商以非降价方式向消费者传递信息、激发购买欲望、促成购买行为。
A.
广告宣传
B.
信息沟通
C.
销售促进
D.
人员推销
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参考答案:
举一反三
【判断题】A copyright grants the inventor of a new product or process exclusive rights to the manufacture, use, or sale of that invention.
A.
正确
B.
错误
【多选题】房地产开发企业在筹建期间内发生的开办费包括( )
A.
培训费
B.
办公费
C.
印花税
D.
人员工资
E.
业务招待费
【单选题】成人胸外心脏按压频率应为( )。
A.
80~90次/分
B.
60~80次/分
C.
80~100次/分
D.
90~100次/分
E.
100~120次/分
【简答题】Chapter 5 Design, Usability, and Maintainability of Consumer Products 2、How to face with many design alternatives to a new product? Give an example of the use of mockups and prototypes to explain.
【单选题】成人胸外心脏按压频率应为( )
A.
80次/分~90次/分
B.
60次/分~80次/分
C.
80次/分~100次/分
D.
90次/分~100次/分
E.
100次/分~120次/分
【单选题】( )是禁毒工作的治本之策,是事半功倍之举。
A.
毒品预防教育
B.
打击毒品犯罪
C.
治理零星贩毒
D.
建设和谐家庭
【单选题】According to the commercialization stage of the new product development process, following the decision to introduce the new product at a particular time, a company must next decide ________.
A.
where to launch the new product
B.
how to launch the new product
C.
why to launch the new product
D.
what pricing strategies to implement
E.
what marketing mix elements to use
【单选题】Slocum Company has determined the following information about a new product. The manufacturing process used for the product is very complex and it has a higher proportion of indirect costs than direct...
A.
$4.00
B.
$7.00
C.
$8.00
D.
$14.00
【单选题】重庆的商业地标,毋庸置疑应该是解放碑。解放碑最初叫( )。
A.
抗日战争纪念碑
B.
国民革命军英雄碑
C.
纪功碑
D.
革命纪念碑
【单选题】Which of the following is an example of a business using information systems to create a new product?
A.
Walmart's RetailLink system
B.
The Mandarin Oriental’s use of computers to keep track of guest preferences
C.
Verizon's use of a web-based digital dashboard to provide real-time company information for managers
D.
Apple’s creation of the iPod
E.
Kroger’s use of sensors to monitor cold food storage temperatures
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