Complete the following summary of Text I, using the words in the text. Public relations (PR) (1) h_________ about bad news and (2) p___________ politicians, companies and celebrities is to secure positive (3) c__________ in the media. A vital marketing tool nowadays, it is cheaper and more effective than tradition forms of advertising. PR (4) t__________ include calling a press conference, (5) p__________ stories to journalists, arranging eye-caching events and so on. P&G, for example, always (6) p__________ about its advertising budget and at the (7) c__________ of marketing, has confirmed a trend of growing investment on PR (8) c__________. Now giant PR groups dominate the advertising industry. With the (9) p__________ of media, original information, crisply written and well-produced PR materials gain popularity. Journalists pursue free samples, depend on a (10) d__________ of information and (11) m__________ gossip about celebrities by the PR. PR companies are never shy about (12) a__________ the positive, so there is indeed some (13) t__________ regarding the credibility of PR. However, there are still (14) s__________ even within the industry.