Which of the following statements is NOT true about in-store and online price matching?
A.
In-store value should never be given away by matching online prices.
B.
Price match should be limited to 10%–15% of a store’s sales as a type of sustainable couponing strategy.
C.
In a difficult situation, it is best to match online prices when requested by in-store buyers.
D.
Price matching can be viewed as a temporary measure and retailers should focus more on creating reasons for customers to patronize their stores.