Research shows that people who make decisions quickly , even when 1 information, tend to be more satisfied with their decisions than people who research and carefully 2 their options. Some of this difference is simply in the lower level of 3 the decision created, but much of it comes from the very way our brains work. The conscious mind can only hold between five and nine 4 thoughts at any given time. That means that any complex problem with more than (on average) seven 5 is going to overflow the conscious mind's ability to 6 effectively --leading to poor choices. Our unconscious mind, however, is much better at juggling and working through complex problems. People who "go with their gut" are actually 7 the work their unconscious mind has already done, rather than second-guessing it and 8 their conscious mind's much more limited ability to deal with complex situations. Whatever process you use to arrive at your decision, your satisfaction with your decision will depend largely on whether you 9 ownership of your choices. If you feel pressured into a choice or not in control of the conditions, you'll find even 10 colored negatively.