Fill in the blanks with the words given belo w. attract engines ranking particular contains number pages links developed content What Is Google PageRank? Page Rank is what Google uses to determine the importance of a web page. It's one of many factors used to determine which _1_ appear in search results. PageRank is also sometimes referred to by the slang term"Google juice ” . PageRank was_2 _ by Google founders Larry Page and Sergey Brin at Stanford. In fact the name Page Rank is a likely play on Larry Page's name. At the time that Page and Brin met, early search_ 3_ typically linked to pages that had the highest keyword density, which meant people could game the system by repeating the same phrase over and over to _ 4_ higher search page results . Sometimes web designers would even put hidden text on pages to repeat phras es. PageRank attempts to measure a web page's importance . The idea comes from academia, where citation counts are used to find the importance of researchers and research. The more often a _ 5_ paper is cited by other papers, the more important that paper is deemed . This makes sense because people do tend to link to relevant _ 6_, and pages with more links to them are usually better resources than pages that nobody links. At the time it was developed , - it was revolutionary. PageRank doesn't stop at link popularity. It also looks at the importance of the page that _ 7_ the link. Pages with higher PageRank have more weight in "voting" with their links than pages with lower PageRank. It also looks at the_ 8_ of links on the page casting the "vote" .Pages with more links have less weight. This also make a certain amount of sense. Pages that are important are probably better authorities in leading web surfers to better sources, and pages that have more _ 9_ are likely to be less discriminating on where they're linking . PageRank is one of many factors that determines where your web page appears in search r esult _ 10_ but if all other factors are equal, PageRank could potentially have a signifi cant impact on your Google ranking s.