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【单选题】
总部在德州达拉斯的美国西南航空公司使用低价和无装饰飞机,开创它的市场补缺战略。它成立于1973年,当时只有3架波音737连接着3个德克萨斯州的城市。现在,这个航空公司已扩大到51个美国城市,并以年38亿美元的收入引以为豪。它飞行于小机场之间,并避开主要的空中管制中心,避免和其他航空公司的直接竞争,以低的价格吸引了通常驱车旅行的人。但西南航空公司明白,它不能只是在价格上与众不同,因为竞争者很容易以更低价进入。西南航空公司用“趣味”航线与别人区别开来:它的首席执行官化装成“猫”伊尔维斯·普雷斯利问候客人。飞机下降的讲解唱成“在甲板闲庭信步”,并且在安全解说还包含“在水上迫降时,请在过程中不停地划桨,踢,踢,划桨,踢,踢”等风趣用语。 关于这种营销策略的说法有如下表述,你认为哪种表述是正确的?A.
认为所有消费者对商品有共同的需求
B.
这种策略适合大多数产品,可以长期使用
C.
运用这种策略成功的包括可口可乐公司
D.
运输市场中出租车服务也是利用此种策略
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【单选题】S: We look at the people yesterday. T: What's the inflection we put on verbs when we talk about the past? What kind of feedback did the teacher use?
A.
Recast
B.
Metalinguistic feedback
C.
Clarification request
D.
Question
【单选题】He didn ’ t come to school yesterday and we don ’ t know the _______.
A.
problem
B.
reason
C.
question
【简答题】Dear Mike, We got your letter yesterday. Yes, we can visit you at Christmas. (A) Although we thought to spend Christmas at home, but now we are going to be with you. Jack will not be in school then. T...
【单选题】列那一点与管理的内涵不符？（）
A.
管理是任何组织集体劳动所必需的活动
B.
管理的对象是组织所拥有的各种规模资源
C.
管理是一个为组织服务的有意识的行为过程，但与机制无关
D.
管理的过程是由一系列相互关联、连续进行的过程构成
【简答题】任务型阅读。 Dear Mike, We got your letter yesterday. Yes, we can visit you at Christmas. We wanted to spend Christmas at home, but now we are going to be with you. Jack will not be in school then. It is co...
【简答题】Yesterday in our oral class, we were talking economic reform. Somehow we got t he subject of inflation.
【单选题】A: Tom is such a noisy man, isn' t he?B: I saw a fantastic movie yesterday. What can we know from B's answer?
A.
B wanted to tell A that the film he saw was good.
B.
B did not understand A's question at all.
C.
B did not want to talk more about A's topic.
D.
B did not know anything about Tom.
【单选题】I saw LiLei yesterday. We hadn ’ t seen each other _____ I left Beijing.
A.
after
B.
before
C.
since
D.
until
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