【多选题】Why is it often said that the sale begins when the customer says no?
A.
Because that point, you are merely a presenter or marketer of information. Moving the customer from "no to "yes" is the real skill in selling.
B.
Objections are a part of the selling process you must learn to enjoy overcoming. An objection occurs when a customer has serious doubts or questions about your destination before making a decision.
C.
Objections may not necessarily be a bad thing. Many times objections can be beneficial because they might represent buying signals.