If a company decides to move into a new product area, its marketing department will devise a marketing campaign that will include the product but place it within the context of the lifestyle image it is try to portray. Car advertisements are a good example. The car itself often figures as a small afterthought to the scenario presented in the advertisement. The practical objective is to sell cars,________3___________ The essence of culture It is important to understand that culture is a natural outgrowth of the social interactions that constitute human groups whether in societies or organizations. Whenever and wherever people come together over time, culture develops. The essence of culture is that it is: .Learned .Shared .Interrelated .Adaptive