Step 1 Contact the event sponsor or organizer who can assist you with 1 , payment information and event services. Step 2 2 , goals for the show, size of your 3 , and exhibition location. Step 3 4 , such as electricity, audiovisual, telephone and 5 , carpeting and padding, labor for booth setup. Step 4 6 such as hanging signage over your booth, labor for 7 , and material handling for transporting your products or equipment. Step 5 8 to customers through direct or email campaigns, and 9 in appropriate publications through press releases. Step 6 10 , or similar marketing collateral, to promote your company. Step 7 11 to attract passersby to your booth. What ’ s more 12 at a trade show.