Track6-3 The Psychology of Selling Do you ever go for one thing, and then buy other things you don’t need? Lots of people do. In fact, many stores use certain techniques so we buy more. Here’s how: One. Bright colors: Red, green, yellow—on a wall or a sign—make you stop and look at something. Two. Time limits: At some store sales, you have only a short time to buy something: TODAY only: all T-shirts 25 percent off. When you read this sign, you may be more likely to buy a shirt you don’t need. Why? Because you can only get the lower price today. Three. Special extras: Other stores offer something special: Buy one bag, get one 50 percent off! When people read this sign, many will buy two bags instead of one. They may not need the second bag, but they buy it anyway. Four. Free samples: Some stores give shoppers a little food, drink, or other item to try for free. Studies show that when you try something, you are more likely to buy it. The next time you go into a store or shop online, look around. How many of these techniques do you see?