The future is a strange land. What kind of new media will we find in this land? Small hand-held devices that use wireless technology will become 1 . The era of digital media is an era of 2 media. This cultural shift will change the mass media monoliths we have today. Media will become a substitute for society 3 the society we will live in will be fragmented. The major shift will be that media will become a 4 process. Everyone will offer their own stories. We will become a nation of 5 and cameramen. This cultural development will change political institutions 6 . The traditional political party is 7 threat. It risks 8 irrelevant, old-fashioned and hierarchical. 9 , new media changes set the agenda: from the big media companies to networks of ordinary people. Stories now bubble up from the 10 roots. For political parties, this is dramatic shift.