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【单选题】
在何种观念之下,企业最容易导致“市场营销近视症”。A.
生产观念
B.
产品观念
C.
推销观念
D.
市场营销观念
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举一反三
【简答题】听力原文：The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled global development in public relations or...
【单选题】He gave his ______ for new marketing procedures.
A.
representations
B.
presentations
C.
comments
D.
memoranda
【单选题】Which of the following is 对 of consumers in the new marketing communications model?
A.
They are more reliant on traditional methods of marketing for product information.
B.
They are less informed than before about companies and product marketing techniques.
C.
They are more reliant on mass-media marketing methods for product information.
D.
They are less powerful than before in affecting the way a company markets its products.
E.
They are better equipped to find product and brand information on their own.
【单选题】The first step in planning a marketing strategy for a new product is to analyze the breakdown of sales figures for competitive products.
A.
decrease in
B.
reordering of
C.
itemization of
D.
collapse in
【单选题】在工作分析中存在着“只见树木，不见森林”的误区，可以表现为()
A.
工作分析框架与技术缺乏假设系统
B.
工作分析缺乏对流程的衔接与磨合
C.
忽视对工作分析过程的管理与控制
D.
工作分析框架与技术缺乏系统假设
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