Introduced in 1892, Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. It is named in honor of the Maxwell House Hotel. During the 1920s the Maxwell House brand began to be extensively advertised across the US. And the brand was cited as the most well-known coffee brand in a 1925 study of consumer goods. Maxwell House was also the long-time sponsor of several early television series. Maxwell House was perhaps the first example of product placement on a TV show. It not only turned to “spot” advertising but also became a well-known sponsor of a radio show, during which Maxwell House spots were incorporated into the plots of the actual radio scripts. Along with television advertising, Maxwell House used various print campaigns. It is worth mentioning that Maxwell House coffee was also the first to target Jewish consumers. The Joseph Jacobs Advertising Agency planned a clever marketing strategy which made Maxwell House a household name with many American Jewish families. It was said that Blues musician Mississippi John Hurt mentioned Maxwell House in his song Coffee Blues. In the song, he proclaimed that all he “really wants is a spoonful of Maxwell’s House”, and that was “Good till the last drop”, just like it says on the can. Maxwell House was also reportedly used for a Seder held at the White House in 2009 by President of the United States Barack Obama. For years, Maxwell House was the bestselling coffee in the US. The company recently unveiled a new slogan, “Good Just Got Great” which is visible on their website. However, it is best known for its longtime slogan, “Good to the last drop”. Maxwell House—the world-known brand is even more popular today. Decide whether the following statements are true (T) or false (F). Maxwell House is a brand of soft drink. Maxwell House is named in honour of the Maxwell House Hotel. Maxwell House was not a popular coffee brand in 1925. Maxwell House was the sponsor of some early television series occasionally. “Good to the last drop” was Maxwell House’s slogan and was in its logo.