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【单选题】
软件设计阶段一般又可分为( )A.
逻辑设计与功能设计
B.
概要设计与详细设计
C.
概念设计与物理设计
D.
模型设计与程序设计
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举一反三
【单选题】Product planners need to think about products and services on three levels. The third level is that the product planners must build on a(n) ________ around the core benefit and actual product by offer...
A.
brand equity
B.
brand extension
C.
augmented product
D.
industrial product
E.
image
【判断题】An augmented product is a product that is built around the core benefit and actual product by offering additional consumer services and benefits.
A.
正确
B.
错误
【判断题】By offering a standardized product to the global marketplace and manufacturing that product in each nation in which it does business irrespective of production costs, a multinational company can reali...
A.
正确
B.
错误
【单选题】Which of the following is best characterized by offering a product of acceptable quality that is competitively priced with an emphasis on convenience?
A.
a transactional relationship
B.
a consultative relationship
C.
a enterprise relationship
D.
a differentiation strategy
E.
a niche strategy
【判断题】Cost focus is an approach to competitive advantage in which a company attempts to outperform its rivals by offering a product that is perceived by consumers to be superior to that of competitors even ...
A.
正确
B.
错误
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