The Joy of SOHO: Making a Life While Making a Living Words to Know 1.commute v.乘公交车辆上下班(尤指在市区和郊区之间) 2.ego n.自我 3.overhear v.无意中听到;偶然听到 4.downsize v.缩小外部尺寸; (此处指)裁员 5.lucrative a.有利润的;赚钱的 6.niche n.合适的职位 7.brace n.(牙齿)矫正器 8.ticket n.达到目的的途径 9.loom v.阴森地逼近 10.bereave v.使丧失(过去式为bereft,常与抽象名词连用) 11.configure v.使;配置 12.congratulate v.祝贺;庆贺 13.anchor v.使......固定;把......扎牢;定位 14.distraction n.注意力分散 15.ventilation n.换气;通风 16.paper clip n.回形针 17.stapler n.小订书机 18.Mary Kay n.美国著名的化妆品公司 19.turn out to pasture〈口〉使离职;使退休 20.make do with勉强应付;将就使用 Time Limit: 13' 1 Home office work styles and bedroom commuting,kid-friendly lifestyles and no boss-saluting,work on our own time,an ego that sings...these are a few of our favorite things.Now more and more people can enjoy these things easily.They are called SOHOs.Many SOHOs are actually home-based businesses, which is where the“home office”in Small Office Home Office comes from.But the term SOHO has a broader sweep; it includes everyone who works in a small office, whether as employer or employee. A Better Choice 2 The next time you overhear a friend or coworker chattering excitedly about SOHO,don’ t assume that they are talking about New York.In today’ s business world SOHO refers to“Small Office Home Office”,one of today’ s biggest explosions in the economy.The home-based business has been born out of necessity.In an era when large corporations always think of downsizing,what are your other choices? 3 Your choices are usually limited: find a lucrative niche in the small business world,stand in line at unemployment,or accept a cut in pay and benefits.We were all raised to give 9 hours work for 8 hours pay,and we are not backing away from that.Bosses don’ t understand that you just put braces on your child’ s teeth and now have to pay for them.In this economic climate,where cost-cutting measures are the order of the day,setting up a home office on your own may just be the ticket to beat the odds.Besides,people working at home office can avoid the stress and disturbance from their office.The carefree life of the work-from-home professional—no coworkers to interrupt you,no boss to loom over your shoulder,no clock to punch.You can come and go as you please,dress however you like,and attend your child’ s soccer games.A working life bereft of stress.So now,to configure your own small office,home office set-up can be a breeze. How to Start 4 Let’ s congratulate on your decision to start your own business.But where do you go from here? Paper clips,memo pad,phone and table—almost but not quite.One of the faults committed by home-based business owners otherwise known as a Small Office Home Office is that they fail to consider the possibilities of expansion. 5 It is fine to start working from the kitchen table but what happens when things start to take off and you still do not want to have an office space? Where do you place the home office? If you have the space,I highly suggest a room unto itself.This permits you to close the door and separate your personal life from business.You are able to leave everything you are working on right where it is instead of having to clean up for dinner or to go to bed.These clean-up steps can lead to problems down the road.Where you anchor the home office is important for your future success.A corner in the living room,bedroom or attic is preferable if you do not have a room solely for your business.Reasons for the separation include fewer distractions and the ability to think and focus more clearly. 6 And you may have to have one or two clients come to your “office”in the lifetime of your business.Even though it is your home,you want to present the best professional atmosphere possible,which is very important if you have people working with you.Their productivity is important to your bottom line.Invest in the appropriate chairs,tables,lighting and ventilation before you invest in the paper clips and the stapler.If you are not comfortable,neither you nor your employees will stay there and finish the job.Bottom line: Your employees don’ t want to interact or become a part of your family issues.It is fine to have employees in your home but just make sure you supply them with the best working atmosphere possible. The Popularity of Being a SOHO 7 Today,researchers and marketers have identified a segment that is now labeled SOHO,small offices,home offices,whether they are high-tech start-ups or women selling Mary Kay...But they drive America’ s economic growth and have created most of the new jobs in the last 20 years.3% of companies accounted for 6 million of the 7.7 million jobs that were added to the economy between 1991—1995.Small businesses represent over 90% of all businesses in the US with an economic output greater than Germany or France or the UK. 8 Reportedly, home-based workers earn more money.The 46 million home-based workers in the United States, including a large number of women, working at home in an attempt to better balance work and family,earn 28% more than the average office workers,and spend less time making their pay.Of course this could be due, in part,to the fact that more experienced and aggressive workers tend to start their own businesses. 9 Remember,going into business on your own,or from a home office may mean making do with less.But it can also mean achieving more: more independence, more challenges,more results.In the long run it may well mean more money for you and your family.In a word,doing it on your own means freedom to grow,experiment and learn.If you are successful,you won’ t have to go and ask for a raise or accept what you’ re given or worry about being turned out to pasture when a younger version of yourself comes along.You will have the freedom to enjoy the profits of your own work,and the continuing growth and profit which comes from owning your own business.Good luck and enjoy the journey. (957 words) Comprehension Exercises: Multiple Choice Directions: For each of the following questions or incomplete statements,decide on the best choice.