A.
a set of activities that will assure a sustainable competitive advantage and above-average returns for the firm.
B.
a decision-making activity concerned with a firm’s internal resources, capabilities, and competencies, independent of the conditions in its external environment.
C.
a process directed by top-management with input from other stakeholders that seeks to achieve above-average returns for investors through effective use of the organization’s resources.
D.
he full set of commitments, decisions, and actions required for the firm to achieve above-average returns and strategic competitiveness.