【单选题】建设社会主义文化强国,必须大力发展文化事业和文化产业。有关表述不正确的一项是( )
B.
加快构建把经济效益放在首位、社会效益和经济效益相统一的体制机制
C.
要按照全面协调可持续的要求,推动文化产业跨越式发展
D.
要坚持政府主导,按照公益性、基本性、均等性、便利性的要求,加强文化基础设施建设
【简答题】图中2、4、6、8、9、10、11、13指的是?
【单选题】Which of the following is true of direct marketing?
A.
Its marketing message is fixed and does not change according to the customer's requirements.
B.
It is suited for highly targeted marketing efforts and for building one-to-one customer relationships.
C.
It is presented as company news rather than as a sales-directed communication.
D.
It does not involve any interaction between the company and its customers.
E.
It is an impersonal promotion tool that hinders two-way communication.
【单选题】直复营销(direct marketing)与直销(direct selling)的区别在于( )。
【单选题】Which of the following company uses direct marketing?
【判断题】保险人可以拒绝被保险人的投保申请。 ( )
【单选题】According to the famed father of Direct Marketing, Lester Wunderman, which of the following phrases reflects the marketing concept?
B.
Marketing should be viewed as hunting and not gardening.
C.
This is what I make, won’t you please buy it?
D.
This is what I want, won’t you please make it?