【单选题】he brand name of New Zealand vodka 42BELOW refers to both a latitude that runs through New Zealand and the percentage of its alcohol content. From a marketing management perspective, which of the bran...
A.
the associations indirectly transferred to the brand by linking it to a place or thing
B.
the product and all accompanying marketing activities and supporting marketing programs
C.
the initial choices for the brand elements or identities up the brand
D.
the profitability associated with brand development
【单选题】Red Bull enlisted college students as "Red Bull student brand managers" to distribute samples, research drinking trends, design on-campus product promotion activities, and write stories for student ne...
A.
the profitability associated with brand development
B.
associations indirectly transferred to the brand by linking it to a person
C.
the product and all accompanying marketing activities and supporting marketing programs
D.
the initial choices for the brand elements or identities up the brand