There are five basic【C1】______ of a newspaper:to inform, to comment, to persuade, to instruct and to entertain. You may well think that this【C2】______ of functions is in order of importance【C3】, if so, you would not be in agreement with the 【C4】______ of the reading public.【C5】______ the two major groups of newspaper the popular and the quality, the former have a readership of millions,【C6】______ the latter, only hundreds of thousands. Yet the popular papers seem largely【C7】______ for entertainment, with quizzes,competitions, cartoons and lighthearted human interest stories. The information【C8】______ is rather low,and instruction is very minor. The【C9】______ newspapers put a much higher value on information and a much lower one on 【C10】______ . It is not only in 【C11】______ that the two types of paper differ. There is a difference, too, in the style. in 【C12】______ the articles are written. The popular papers generally use more【C13】______ language with a lot of word-play. Their journalists tend to use shorter sentences and avoid less【C14】______ vocabulary. This means that popular newspapers are【C15】______ for a native speaker to understand,【C16】______ probably not for a non-native speaker. Popular papers are generally smaller with【C17】______ columns per page. They have bigger headlines and more photographs. The articles are shorter and there are fewer per page.【C18】______ devices are not only used to make the paper more attractive; they may also influence【C19】______ the reader reads. Large headlines, pictures and position on the page all serve to【C20】______ the reader's attention to one article rather than another. 【C1】