Company choices It has become a commonplace to say that the world is changing at an ever-Increasing pace. Companies today are faced with a stark choice: 1 or go under. For example, until quite recently, companies typically tended to be 2 . They were built on a model which achieved a high degree of control, but in which 3 of communication were few and slow. Another disadvantage of this type of organisation is that more junior 4 may not even know who the CEO is, or what 5 the decision-makers are trying to achieve. In order to try and solve this problem, many organisations have adopted a less 6 , more flexible business culture in which frequent contact between the owner and the employees ensures that 7 is flowing smoothly. A second difficult choice for a company concerns the extent to which it should go global or remain 8 , Global operations allow maximum 9 of scale, while localisation makes it possible to 10 quickly to market changes and to reach all market 11 . In order to reduce the tension between global and local demands, many companies have adopted a 'hub and spoke’ structure. They use several regional production and 12 hubs where neighbouring markets are serviced from one single location.