听力原文： Hello everyone and welcome to the online marketing workshop. My name is Stephanie Eubanks and I work for the Hurley Chamber of Commerce. I'd like to thank you all for coming. Today, online marketing is the single most effective way of informing existing and potential clients about your business. This workshop will teach you how to develop strategies that will greatly improve the marketing potential of your company's website. In the next hour, I will introduce you to website management techniques as well as how to effectively integrate online and traditional marketing. Please take an information packet and we'll get started. What is the purpose of the workshop?