What shouldn’t an ad be? a. It is not creative for the sake of 1 . b. It is not designed to please 2 , art directors, agency presidents, or even 3 . c. Its main purpose is not to 4 , or win 5 . 2. What should an ad be? a. It stresses a 6 . The main selling 7 is not cleverly hidden but is made immediately 8 . b. It arouses 9 and invites 10 . The key here is not to be outrageous but to address the strongest interests and concerns of your 11 . c. It provides 12 . An ad that provides information the reader wants gets 13 readership and better 14 . d. It is 15 . A successful adcopy reflects a high level of knowledge and 16 of the product or service and the problem it 17 .