Ensuring the compatibility of artificial intelligence (AI) research with norms & ethics is necessary for all its applications. Scientists & researchers from fields such as biomedical science, psychology, ethics, economics, law, & policy need to be involved in the development of AI to define the perception & notion of fairness, justice, & equality norms & identify the acceptable & safe behavior for AI utilized in a given domain, thereby securing social acceptance which ensures predictable & easy to understand outcomes of AI actions.