【单选题】Sometimes marketing managers use a positioning statement to provide focus for a marketing mix. Which of the following is not included in a positioning statement?
A.
A list of competitors' strengths
B.
The firm's desired target market
C.
The main reasons a buyer should believe the firm's claims
D.
The product's primary benefit or point of differentiation
【单选题】Which of the following marketing strategies should marketing managers focus on to manage detailed information about individual customers and carefully manage customer touchpoints to maximize customer ...