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【简答题】
A recent study by researchers at the University of Maryland predicted a person's score on a personality test to within 10 percentage points by using words posted on Facebook. Golbeck and her colleagues at the university's Human-Computer Interaction Lab surveyed the public profiles of nearly 300 Facebook users this year. They looked at users' descriptions of their favorite activities, TV shows, movies, music, books, quotes and membership in political organizations. They also looked at Facebook's Public "About Me" sections. The 300 participants then took a standard psychological exam that measures the "big five" personality traits: openness to experience, conscientiousness, extroversion, agreeableness and neuroticism ( 神经质 ). People who tested as extroverts on the personality test tended to have more Facebook friends, but their network were more sparse than those of neurotics, meaning that their friends were less likely to know one another than were the friends of other Facebook users. People who tested as neurotic had more "dense" networks of people who know one another and share similar interests. The researchers also found that people with long last names tended to be have more neurotic traits, perhaps because " a lifetime of having one's long last name misspelled may lead to a person expressing more anxiety and quickness to anger,” according to the study. People who tested high on the neurotic scale also tended to use a lot of anxiety-associated words, such as "worried", "fearful" and "nervous", on their facebook posts. They also use words describing eating: "pizza", "dish", "eat". Golbeck says she can't explain that last correlation. "You'd have to get a psychologist on that one," she said. "It could be that people that are neurotic talk more about what they are eating. It could be a deep correlation that we can't understand on the surface." Golbeck says that evaluating a person's personality is important to anticipating how well they will get along with others in school or a job. But some critics say that you can't really use social media to figure out human behavior.
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【简答题】当数据流图中某个加工的一组动作存在着多个条件复杂组合的判断时,使用__________较好。
【多选题】调查报告是呈现现实生活和日常工作中常用的一种文体,可作为领导决策的依据,也可用来推广新生事物、树立先进典型、或揭露社会问题和事实真相,因此,调查报告必须具备( )的特点。
A.
真实性
B.
针对性
C.
时效性
D.
可行性
【简答题】当数据流图中某个加工的一组动作存在着多个条件复杂组合的判断时,
【判断题】乐曲《太极琴侠》是当代著名的二胡演奏家陈军老师所创作。( )
A.
正确
B.
错误
【单选题】每块椎骨均具有的结构是
A.
齿突
B.
肋凹
C.
椎孔
D.
横突孔
E.
末端分叉的棘突
【单选题】广告作为一种传递信息的工具,是促进销售中最典型的方式,一个人在购买时依次经过认知、兴趣、欲望和行动四个阶段。这是出自什么广告理论
A.
弱势理论
B.
强势理论
C.
认知理论
D.
行动理论
【单选题】早期的可口可乐公司被视为奉行( )策略的典型,60年代以前推出的瓶装饮料,长期采用一种口味、一种包装,甚至连广告词都是统一的“请饮可口可乐”,以此长期独霸世界软饮料市场,赚取了巨额利润。
A.
无差异营销策略
B.
差异营销策略
C.
集中营销策略
D.
市场细分
【判断题】当数据流图中某个加工的一组动作存在着多个条件复杂组合的判断时,使用判定表或判定树较好。
A.
正确
B.
错误
【简答题】当数据流图中的某个加工的一组动作存在着多个条件复杂组合的判断时,其加工逻辑使用( )表示
【单选题】美国著名AOL公司曾经对其用户强行发送E-mail广告,结果招致用户的一致反对。AOL公司的这种行为是典型的()。
A.
强式营销
B.
软营销
C.
直复营销
D.
关系营销
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