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【简答题】
阅读理解。 With smart phones taking the world by Storm, a phone that can only send and receive voice calls and text messages may seem like a relic from a bygone age. Yet in East Africa,simple phones like these are changing the face of the economy, thanks to the mobile money services that are spreading across the region. Using the text-messaging function built into the GSM system (全球通) used by most cell phone networks, these services allow people without a bank account or credit card to use their phone as an electronic wallet that can be used to store. send or receive cash. It works like this: you pay cash to your local agent who then tops up your mobile money account using a secure form of text messaging. That money can be transferred (转账) to another person by sending a message to their cell phone account. For some the system is a lifeline.'If I didn,t have my mobile phone. I would be very poor,'says Neyasse Neemur, a mother of four children who lives in northern Kenya.'Now I can sell fish.' Neemur took up fishing in July last year, but making money from it was a little tricky, especially as Turkana people do not usually eat fish. A truck from Ethiopia to Tanzania passes through her village once a week, and she arranged to have the driver transport the fish several hundred kilometres south to market in Kisumu, where her relatives sell the fish. 'I get the money transfer immediately.' says Neemur.'Then I can pay for my children to go to school and for vegetables and beans,' she adds,'so I don't need to eat fish.' According to the Central Bank of Kenya, payments worth around l billion Kenyan shillings ($13 million) per day were transferred through Kenya,s mobile money systems in 2009, equalling the country,s credit card transactions (业务). The bank expects mobile money transfers to overtake credit cards in 2011. 1. In Paragraph l,the author uses 'simple phones' to _______. A. make a comparison B. introduce a topic C. describe a scene D. offer an argument 2. What can we learn about the simple phones in East Africa? A. They might help the local people apply for a bank account. B. They will replace the banks completely in the near future. C. They provide a safe means for the locals to do business. D. They can do nothing except send and receive calls or messages. 3. The word 'it' in the third paragraph refers to ______. A. the GSM system B. the mobile money service C. the credit card service D. the cell phone networks 4. The story of Neyasse Neemur suggests that ______. A. the mobile money service plays a key rote in the locals, life B. Neemur uses her mobile phone to contact her customers C. her relatives tricks Turkana people to eat the fish they sell D. the Bank of Kenya helps her improve her living condition
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举一反三
【多选题】下列属于现代营销观念的是(. . .)
A.
观念的出发点是顾客需求
B.
观念的方法是整体营销
C.
观念的目的是通过满足获利需求获利
D.
观念是以产定销
【判断题】陕西横山一带是宋辽战争的主要战场。
A.
正确
B.
错误
【多选题】下列属于现代营销观念新发展的是()
A.
推销观念
B.
循环经济观念
C.
生产观念
D.
产品观念
E.
服务营销观念
【多选题】下列属于现代营销观念的是( )
A.
生产观念
B.
产品观念
C.
推销观念
D.
市场营销观念
E.
社会营销观念
【简答题】一般版面分割多采用二分法或黄金分割比例,使画面与文字成区。黄金分割比例的宽度和高度为:( ):( )
【多选题】下列属于现代营销观念新发展的是()。
A.
推销观念
B.
循环经济观念
C.
服务营销观念
【单选题】下列不属于现代营销观念的是
A.
顾客观念
B.
营销观念
C.
生产观念
D.
社会观念
【单选题】下列属于现代营销观念的是:
A.
生产观念
B.
推销观念
C.
产品观念
D.
市场营销观念
【简答题】黄金分割比例:
【多选题】下列属于现代营销观念的是(. . )
A.
推销观念
B.
产品观念
C.
市场营销观念
D.
社会营销观念
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