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【单选题】
Ever since it appeared on the cultural scene, the Enlightenment has had its passionate critics. Philosophers as well as politicians have criticized its rationalism, its individualism, its cosmopolitanism, its faith in science and technology, its humanism, and its lack of respect for established traditions. Some have criticized individual aspects of it, others have condemned it in its entirety. At times Enlightenment thinking was all but eclipsed, as during the later part of the period of literary Romanticism, while at other times it re-surfaced with renewed vigor. In varying ways it has had a challenged and challenging presence in Western thought to this day. In recent decades Enlightenment thinking has been the target of critical endeavors once more. This time it is its individualism and cosmopolitanism that have come under persistent attack from various quarters, together with its attempt to find and formulate universally valid norms and values. Anti-Enlightenment initiatives have surfaced inside the United States as well as worldwide. They are often launched in the name of 'multiculturalism,' 'ethnic identity,' the supposed importance of 'roots,' and the general importance of 'difference' as opposed to people's common humanity. With respect to social integration, advocates of ethnic separateness prefer cultural and racial 'salad bowls' to the traditional American 'melting pot.' An issue is the Enlightenment idea that ideally every individual should not only have the right, but even the obligation to determine for himself or herself who he or she wants to be, what sort of life he or she wants to live, or with whom he or she wants to associate more closely. An individual, in other words, should not be obliged by any group to adhere to 'his' or 'her' religion, ethnicity, race, or social tradition, but be allowed and encouraged to make personal choices in all these regards--in effect be entirely free of any such particularistic determinations, if that seems best to the person in question. Essentially individuals are not seen by Enlightenment thinkers as members of particular groups, but as 'citizens of the world,' as unencumbered inhabitants of a polity that is governed by laws that in principle are valid for all human beings. People will, of course, be born into specific communities that may be distinguished from each other by various racial or cultural traits. But these distinguishing traits are not particularly important, according to Enlightenment thinking--not nearly as important as that which all human beings have in common, namely reason. While Enlightenment theoreticians will acknowledge or even welcome variety among human beings, they are far more serious about what potentially unites them, and about what should accrue to them on account of their common humanity. If in most societies—often after long and costly battles—laws have been passed which prohibit discrimination on the basis of race, creed, gender, or national origin, then an important Enlightenment principle has been realized--the principle that every individual is first a human being, and only secondarily a member of particular groups. And while recognition of one's common humanity may not necessarily be in conflict with being a member of any particular group, the principle demands that if there is a conflict, then people's common humanity takes precedence over any particularity. What is important, in other words, is not that I am Christian, Black, or Sioux, but that I am a human being, and that as such I have certain basic rights—the right of self-determination most prominently among them. Any attempt on the part of any group to declare their particularity as primary vis-a-vis someone's basic humanity is an outdated prejudice, and an infringe merit on a person's basic rights, as far as Enlightenment thinking is concerned. Particularism and its divisiveness—all too often the cause of contempt, hatred, fanaticism, and wa
A.
The difference between rationalism and materialism.
B.
The former represents disintegration and the latter represents integration.
C.
The former emphasizes differences and individual identity the latter emphasizes common humanity.
D.
The former is for Enlightenment and the latter is opposed to Enlightenment.
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【多选题】施工过程中,对于没有消耗定额的材料用量,宜采用的控制方法有( )。
A.
指标控制
B.
采购控制
C.
定额控制
D.
分包控制
E.
计划管理
【多选题】施工定额中材料消耗定额的材料消耗指标有( )
A.
材料的总耗量
B.
材料的摊销量
C.
材料的一次使用量
D.
材料的周转作用量
【单选题】在施工成本管理中,关于材料用量控制,对于没有消耗定额的材料,应实行( )。
A.
定额控制
B.
指标控制
C.
计量控制
D.
包干控制
【单选题】下列关于市场营销的含义理解错误的有( ) 。
A.
人类的需要与欲望是市场营销的起点
B.
促销是市场营销行为的核心
C.
企业的市场营销活动要建立在充分满足用户需要基础上
D.
市场营销是一种整体行为
【单选题】下列对市场营销环境理解有误的是( )
A.
市场营销环境是指与企业有潜在关系的所有外部力量和相关因素共同构成的有机体系
B.
市场营销环境是指与企业有潜在关系的所有外部力量
C.
市场营销环境是影响企业生存发展的各种外部条件
【单选题】以下对网络营销与市场营销区别的理解哪个是错误的是(    )
A.
消费者有差异
B.
个性化需求
C.
品牌树立快
D.
市场覆盖小
【单选题】对市场营销的理解错误的是
A.
市场营销分为宏观和微观两个层次
B.
市场营销活动的核心是交换
C.
推销和销售是市场营销最重要的职能
D.
市场营销与推销、销售的含义不同
【单选题】对市场营销理解错误的是
A.
任何形式的营销都是为把产品卖出去
B.
营销是管理盈利性的顾客关系
C.
营销过程中实现企业利润
D.
营销手段大同小异
【多选题】关于施工成本控制中材料用量控制及其方法的说法,正确的有( )。
A.
对于有消耗定额的材料,适合由作业者包干控制
B.
指标控制是以消耗定额为依据,实行限额发料制度
C.
对于部分小型及零星材料,在规定限额内分期分批领用
D.
计量控制包括材料物资的收发计量检查和投料计量检查
E.
对于没有消耗定额的材料,应制定领用材料指标,据以控制发料
【单选题】以下观点,对市场营销的理解错误的是:
A.
市场营销分为宏观和微观两个层次
B.
市场营销活动的核心是交换
C.
推销和销售是市场营销最重要的职能
D.
市场营销与推销、销售的含义不同
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