3 Choose the correct answer(s). Sometimes both answers are correct. ► We have to keep ahead of/retain our competitors. keep ahead of 1 His company has the ability to exploit/alter the market more fully. ____ 2 They are the main producers/manufacturers . ____ 3 It’s only a small business now, but it has the feedback/potential to be very successful. ____ 4 If we can’t use the product like that, we may have to exploit/adapt it. ____ 5 It was a key/crucial factor in the decision. ____ 6 She invested/founded the company ten years ago. ____ 7 They don’t have enough money; they need more research/investment . ____ 8 We may have to alter/adapt the product. ____