A target market is a group of customers a business has decided to 1___________ its marketing efforts and ultimately its 2 ___________ towards. It is proven that a business must have a clear 3 ___________ of its target market as this can help 4 ___________ its target consumers and 5 ___________ what their needs and suitability are. A target market 6 ___________ of customers that share similar 7 ___________ , such as age, location, 8 ___________ and lifestyle, to which a business directs its marketing efforts and sells its products. As marketing efforts are becoming increasingly 9 ___________ based, it is essential to fi nd the right target market for marketing 10 ___________ .