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【单选题】
交换的效率在经济学中意味着 ( )。A.
经济处于生产可能性曲线上
B.
人们为一种商品支付的价格是他们觉得公平合理的价格
C.
人们能够消费它们所想消费的全部商品和劳务
D.
如果所有的人为一种商品支付相同的价格，那么他们从该商品中所获得的边际效用相同
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【单选题】The most visible type of advertising is national consumer advertising, with an another name for this ________.
A.
Branding advertising
B.
retail advertising
C.
political advertising
D.
directional advertising
【单选题】Classified Advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising. Such groupings as 'Help Wanted', 'Real Estate', 'Lost a...
A.
all advertisements of a certain type are grouped together
B.
it is more distinguished
C.
it is more expensive
D.
nowadays the classified advertisements are all of the same size
【单选题】The reason why advertising is wasteful is that ______.
A.
the cost of advertising acids to the cost of consumers
B.
the cost of advertising adds to the cost Of goods
C.
advertising encourages consumers to buy a brand
D.
advertising simply moves sales
【单选题】Although Coca-Cola Co. spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of the critical U. S. cola market decline. Meanwhile, Pepsi Co. is riding a ...
A.
the successful strategies for the sugar water industry
B.
the cola fight between Coke and Pepsi
C.
the reasons for the decline of Coke
D.
the importance of image in 15romotion plan
【多选题】According to the objective of advertising, we can classify the advertising into few types, such as ( ).
A.
Informative advertising
B.
Mentioned advertising
C.
Persuasive advertising
D.
Reminder advertising
【简答题】市场营销观念又称市场导向观念，是指以（）为中心的行销观念，是对旧的行销观念的一次革命。
【单选题】The best title for the passage might be______.
A.
Advertising since the War
B.
Advertising and Manufacturers
C.
Advertising—England's Biggest Industry
D.
Advertising and Purchasers
【简答题】内部控制按控制对象可以分为 A实体物资控制 B出资者控制 C业务过程控制 D政府控制
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