(p. 14-15) Without good mailing lists, businesses cannot engage in effective direct-marketing advertising. On average 20 percent of the U.S. population moves annually. Return Path is a company that provides changes of addresses to businesses. It takes a business's mailing list, compares it to address changes that it gathers daily in its database and makes any necessary corrections. Return Path is a part of which trend in the services marketing industry?
A.
The increasing importance of service industries to the U.S. and world economies
B.
The decrease of human interaction as a result of widespread use of technology-based services
C.
The growth in the use of technology-based services
D.
Increased competition in the direct-mail industry
E.
The fact that direct marketing firms are placing increased emphasis on providing services