【多选题】Why online marketing is a critical element of a complete marketing strategy?
A.
People don't like traditional marketing any more.
B.
the traditional marketing does not work any more.
C.
development of social media and digital advertising.
D.
purchasing online becomes more and more popular.
【多选题】电子商务交易前的准备工作包括
A.
买卖双方借助网络手段进行谈判,将双方磋商的结果主要或完全以电子文件形式确 定下来,形成电子合同。
B.
买方利用互联网和电子商务工具寻找满意的商品和商家,根据自己选购的商品准备货款,制定购货 计划,进行货源市场调查和分析,在此基础上反复修改购货计划,并最后确定购货计划。
C.
卖方利用 Internet 等商务网络发布商品广告,全面进行市场调查和市场分析,制定各种营销策略和 销售方式,寻找贸易伙伴和交易机会,尽量扩大商品所占市场份额。
D.
其他交易方,如 CA 认证中心、银行、信用卡组织、海关系统、保险公司、税务系统和物流系统等, 也都为进行电子商务交易做好相关准备,如 CA 证书的颁发、银行支付卡的发行等。
【单选题】从商务活动的运作过程来看,电子商务与传统商务并没有本质差异,它们都包括多种要素流,其中( )对其他要素流起支配作用。
【单选题】Which of the following is a disadvantage of using a differentiated marketing strategy?
A.
generates far lower sales compared to an undifferentiated marketing strategy
B.
customer loyalty is negatively impacted and difficult to obtain
C.
the costs of doing business increase
D.
quality control problems increase
E.
product safety decreases
【单选题】Which of the following is a disadvantage of using a differentiated marketing strategy?
A.
generates far lower sales compared to an undifferentiated marketing strategy
B.
customer loyalty is negatively impacted and difficult to obtain
C.
the costs of doing business increase
D.
quality control problems may increase
【单选题】Marketing strategy planning means ( ).
A.
finding attractive opportunities and developing profitable marketing strategies
B.
finding attractive opportunities and selecting a target market
C.
selecting an attractive target market
D.
selecting an attractive marketing mix
【单选题】Marketing strategy belongs to ( ).
A.
Corporate-level Strategy
B.
Business Unit Strategy
C.
Functional-level Strategy
【单选题】Assessing the data is a vital part of creating an effective marketing strategy. {A; B; C}
【简答题】A.Their lives and friends. B.Marketing strategy and production. C.Meetings and suppliers. D.Production and customers.
【单选题】The set of marketing tools a firm uses to implement its marketing strategy is called the( ).