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Section A Directions: In this section, there is a short passage with 5 questions or incomplete statements. Read the passage carefully. Then answer the questions or complete the statements in the fewest possible words. In a world increasingly fearsome and fragile, TV commercials present an oasis (绿洲) of calm and comfort. For six minutes in every hour, viewers know that they will be drifted away from this cruel world into an idealized well-ordered land. You and I may experience real life as largely tired and chaotic but in the world of the TV commercials happy families may be seen to gather at breakfast time for convivial (欢乐的) bowls of cornflakes, their teeth free of decay, their hair innocent of dandruff, their shirt whiter than snow. TV advertising in Britain, obsessed (困扰) with the symbol of the good life, exploits a strong desire for evidence of old fashioned security. Things were better in the old days: bread was crusty and beer was a man's drink. But in selling the idea of a better life, it strikes me that most British commercials fail in their primary function. I cannot be alone among those who usually remember everything about TV advertising except the product it is designed to publicize. In other superb commercial, a distinguished-looking Italian butler drives a car headlong into a vast dining-hall to serve champagne~ What on earth was it selling? The champagne? The car? What car? Search me. Viewers reveled in the medium and forgot the message. American advertisers don't make such mistakes. A typical US commercial features a woman in a kitchen holding a highly visible bottle of something or other and selling it hard. No art, no craft, just the message. America sells the steak, while Britain sells the sizzle. A nation needs symbols. We need proof that lovely things still endure, like a team of shire horses criss-crossing the landscape at sundown. We want to be reminded that they still exist, that we may still come across pockets of reason and beauty in a world less sensible and less beautiful each day. TV commercials provide us with those symbols. They provide a link with the way we like to think we were. They help us to keep in touch with lost innocence. According to the passage, what is the main function of TV commercials?
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参考答案:
举一反三
【判断题】二极管的内部结构实质就是一个 PN 结
A.
正确
B.
错误
【单选题】船用真空沸腾式海水淡化装置一般不设()。
A.
凝水泵
B.
海水泵
C.
蒸汽喷射器
D.
水喷射器
【单选题】具有渗皮作用,号称万能溶剂的是
A.
DMSO
B.
C.
乙醇
D.
甲醇
【简答题】某供电系统接线如图所示,已知电力系统出口断路容量为200MV·A,求工厂配电所k 1 点的三相短路电流 ,I" (3) , , , 及短路容量 。
【简答题】某工厂供电系统如图所示,已知电力系统出口断路器SN10-10II型,计算工厂变电所高压110kV母线k-1点短路和低压380V母线k-2点短路的三相短路电流和短路容量。
【单选题】京剧舞台的旦行角色中,通常扮演小家碧玉或丫鬟,性格天真烂漫、活剥俏皮的行当是(   )。
A.
青衣
B.
花旦
C.
老旦
D.
彩旦
【简答题】原始人类追捕猎物时,为了( ),利用岛在河岸的大树穿过障碍。 2.最原始的人类悬索桥,采用( )制造。 3.从现代关于索桥的发展起源研究也表明,悬索桥这种结构形式最早出现在( ),这里植物茂盛,藤蔓植物密布,在沟壑间相互交织在一起后,可供原始人类攀援而过。 4.中国古代人民在长期的生产实践中,发现在一些较为坚实的...
【单选题】下列电容中,( )不适用与高频耦合电路中。
A.
铝电解电容
B.
陶瓷电容
C.
云母电容
D.
以上都适用
【多选题】下列关于小额支付系统借记回执信息说法正确的是()。
A.
收款行发起普通借记支付业务或定期借记支付业务时,应当根据收款人的委托,记载借记回执信息的最长返回时间
B.
借记回执信息最长返回时间不得小于中国人民银行规定的基准时间,不得超过5个法定工作日。借记回执信息最长返回时间内遇法定节假日和小额支付系统停运日顺延
C.
付款行收到普通借记支付业务或定期借记支付业务时,审核无误后应当按协议立即办理扣款。付款清算行应当在借记回执信息返回期满前发出回执
D.
付款清算行到期未返回借记业务回执的,小额支付系统自动在借记回执信息返回到期日的当日予以撤销
【简答题】某工厂供电系统如图所示,已知电力系统出口断路器为SN10-10II型。试求工厂变电所高压10KV母线上k-1点短路 的三相短路电流和短路容量。
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