Cloze 1 请填写完整单词 To r_______ its falling market share, Payless had to plan a completely new s_______. To get things started, it hired a new CEO, Matt Rubel, who came with e_______ experience in the high-end brand market. Rubel knew that Payless had to change its i______ from the dusty storeroom of cheap shoes into the fun m______of fashion. “We have the ability to make shoes at the most a______ prices anywhere in the world, and we want to marry that with the greatest c______,” said Rubel. The o______ objective of Rubel's strategy was not only to i______ the brand image, but also position Payless in such a way that a slight price increase would seem like a b_______. Rubel wasted no time in making big changes.