There are five basic 【C1】______ of a newspaper: to inform, to comment, to persuade, to instruct and to entertain. You may well think that this 【C2】______ of functions is in order of importance 【C3】______ , if so, you would not be in agreement with the 【C4】______ of the reading public.【C5】______ the two major groups of newspaper the popular and the quality, the former have a readership of millions, 【C6】______ the latter, only hundreds of thousands. Yet the popular papers seem largely 【C7】______ for entertainment, with quizzes, competitions, cartoons and lighthearted human interest stories. The information 【C8】______ is rather low, and instruction is very minor. The 【C9】______ newspapers put a much higher value on info rmation and a much lower one on 【C10】______ It is not only in【C11】______ that the two types of paper differ. There is a difference, too, in the style. in 【C12】______ the articles are written. The popular papers generally use more 【C13】______ language with a lot of word-play. Their journalists tend to use shorter sentences and avoid less【C14】______ vocabulary. This means that popular newspapers are 【C15】______ for a native speaker to understand, 【C16】______ probably not for a non-native speaker. Popular papers are generally smaller with 【C17】______ columns per page. They have bigger headlines and more photographs. The articles are shorter and there are fewer per page. 【C18】______ devices are not only used to make the paper more attractive they may also influence 【C19】______ the reader reads. Large headlines, pictures and position on the page all serve to 【C29】______ the reader's attention to one article rather than another. 【C1】