What would happen if consumers decided to simplify their lives and spend less on material goods and services? This (1)_____ is taking on a certain urgency as rates of economic growth continue to decelerate throughout the industrialized world, and (2)_____ millions of consumers appear to be (3)_____ for more frugal lifestyle. The Stanford Research Institute, which has done some of the most extensive work on the frugality phenomenon, (4)_____ that nearly five million American adults number '(5)_____ to and act on some but not all' of its basic tenets. The frugality phenomenon first achieved prominence as a middle-class (6)_____ of high-consumption lifestyle. in the industrial world during the 50's and 60's. In the Silent Revolution, Ronald Ingehart of the University of Michigan's Institute of Social Research examined this (7)_____ in the United States and 10 Western European nations. He concluded that a change has taken place 'from an (8)_____ emphasis on material well-being and physical security (9)_____ greater emphasis on the quality of life', that is, 'a (10)_____ from materialism to post-materialism'. Ingehart calls the 60s the 'fat year'. Among their more visible trappings were the ragged blue jeans favored by the affluent young. Most of them (11)_____ from materialism however, this was (12)_____. Comfortably fixed Americans were going (13)_____, (14)_____ making things last longer, sharing things with others, learning to do things for themselves and so on. But (15)_____ economically significant, it was hardly (16)_____ in a US Gross National Product climbing vigorously toward the $2 thousand billion mark. (17)_____, as the frugality phenomenon matured—growing out of the soaring 80s and into the somber 90s—it seemed to undergo a (18)_____ transformation. American consumers continued to lose (19)_____ in materialism and were being joined by new converts who were (20)_____ frugality because of the darkening economic skies they saw ahead.