Task 5 Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionally. However, there are several furniture promotion ideas that can be used to help you reach your target market. One thing you can do is to talk with real estate agents to allow you to display your furniture in a new home or open house setting. This is a good way to reach akey target market—new home buyers—who may need new furniture for their future homes. Increasingly foot traffic is also important for a furniture store. To get more people to the store, you can advertise a raffle event. This event can be promoted in your local media and through direct mail campaigns or front door advertisements to generate more interest. In tough economic times, small business owners often suffer most as a result of slow consumer spending. To fight back against this, you have to make it easier for your customers to buy furniture. If you can, offer in-store financing, or drop the interest rate on your company’s credit terms. Consider lowering your prices and holding two-for-one events to arouse more consumer interest. 21. Why is it a challenge for smallbusinesses to sell furniture to the public?